If you’ve been sitting on a Salesforce story, a tough implementation, an unexpected win, or a lesson that changed how your team works, this is your window. The Dreamforce 2026 Call for Participation is officially open, and Salesforce wants to hear from people doing real work in the trenches, not just polished keynote speakers with perfect case studies.
Here’s everything you need to know before you hit submit.
Table of Contents
What Is the Dreamforce 2026 Call for Participation?
The CFP (Call for Participation) is Salesforce’s open invitation to the community to propose sessions for Dreamforce 2026. That means admins, developers, architects, and business leaders, not just Salesforce employees or certified MVPs, can pitch a topic and potentially take the stage at one of the largest Salesforce community events in the world.
This year’s conference theme centers on the Agentic Enterprise: the idea that humans and AI agents working together is where the Salesforce ecosystem is headed. Salesforce wants session proposals that reflect this shift, not theoretical frameworks, but experience.
First-time speaker? That’s fine. Still figuring things out? Even better, actually.
Key Dates You Need to Know
Before anything else, save these:
| Milestone | Date |
|---|---|
| CFP Opens | Now — it's live |
| CFP Deadline | Wednesday, May 27, 2026, at 5:00 PM PT |
| Proposal Notifications | End of June 2026 |
You have roughly four weeks. That’s enough time to put together a strong proposal, but not enough time to keep putting it off. If you have a story worth telling, start drafting now.
What Salesforce Is Actually Looking for
The Dreamforce 2026 CFP page is pretty direct about this: no jargon, no polished pitch deck required. What they want is a specific, grounded experience, the kind of thing you’d tell a colleague over coffee.
Here’s what the Dreamforce 2026 session proposal review team is actively looking for:
- New use cases across Agentforce, Slack, Data 360, and Customer 360
- Human + agent collaboration stories — what worked, what surprised you, what you’d do differently
- First implementations and early lessons — not just scaled success after everything was figured out
- Honest accounts of adoption challenges — the pivot, the unexpected blocker, the thing that almost derailed the project
- Measurable impact — revenue, pipeline, engagement, productivity with real numbers where possible
- Technical depth — architecture walkthroughs, configuration demos, product deep dives from beginner to advanced level
- Playbooks and frameworks that others can actually take and use the following Monday
- Community perspectives — including those from different backgrounds, roles, and experience levels
One thing stands out here: Salesforce is explicitly not looking for the highlight reel. The messy middle of a project, the challenges, and the course corrections are just as valuable as the result.
Session Formats Available
Your story determines your format, not the other way around. Dreamforce 2026 offers six session types:
- Theater — Short, focused talks for a broad audience
- Breakout — Deep-dive educational sessions, typically 40 minutes
- Hands-On Training — Interactive, skill-based learning
- Roundtable — Peer discussion with a smaller group
- Workshop — Collaborative, activity-driven sessions
- Community Networking — Connection and conversation-focused
Pick the format that best fits how your content is delivered. A config demo belongs in a breakout. A peer exchange on adoption challenges fits a roundtable far better than a theater talk.
Session Title Examples Worth Studying
Salesforce shared a few sample titles on the CFP page that are worth looking at, not to copy, but to understand the pattern:
- “Put Your Agents to Work with Slack Actions”
- “Automate Salesforce DevOps: Click, Deploy, Done”
- “Transform Customer Engagement with Agentforce Voice”
- “Data 360 for Awesome Admins: Connect, Insight, Activate”
Notice what these have in common. They’re specific. They name a product or feature. They hint at an outcome or action. There’s no filler like “A Deep Dive Into…” or “Exploring the World of…”. Your title should tell someone scrolling through the session catalog exactly what they’ll walk away with.
Tips for a Stronger Dreamforce 2026 Session Proposal
This is where most proposals succeed or fall apart.
- Lead with the Outcome, not the Tool: “How We Reduced Case Escalations by 40% Using Agentforce” is more compelling than “Our Agentforce Journey.” The tool is the method. The outcome is the story.
- Get Specific: Timeframes, team sizes, industries, and numbers specificity build credibility. “We went live in six weeks with a team of three” is far more useful to an attendee than “we executed a phased rollout.”
- Don’t Skip the Hard Parts: A proposal that describes a smooth implementation from start to finish is far less interesting than one that includes the moment everything broke and what happened next. The Salesforce CFP team explicitly wants those stories.
- Think about Monday Morning: After your session, what should attendees actually do differently? If you can answer that in one sentence, your abstract is in good shape.
- Match your format to your content: Don’t force a hands-on demo into a theater slot. And don’t submit a roundtable topic that really needs 40 minutes of structured presentation.
- Skip the Corporate Language: Your proposal doesn’t need to read like a press release. Plain, direct language about what you built, what happened, and what you learned is exactly the right approach.
What Happens After You Submit
Proposals go through several rounds of internal review at Salesforce. Given the volume of submissions they receive, they don’t provide individual feedback on declined proposals, so don’t expect a detailed explanation if yours isn’t selected.
That said, all submissions stay on file for future events. So even if Dreamforce 2026 isn’t your year, the work you put into your proposal isn’t wasted.
If your session is selected, you’ll be paired with a Content Lead from Salesforce who will guide you through preparation, content development, and getting ready for the event itself. It’s a supported process, not a solo sprint.
Still on the Fence? Submit Anyway
A lot of people talk themselves out of submitting before they even start. “I’m not an MVP.” “My story isn’t big enough.” “Other people have better examples.”
Here’s the thing: Salesforce isn’t only looking for scaled, enterprise-wide transformations. First implementations and early lessons specifically. If you’re six months into your Agentforce rollout and you’ve already learned things you wish someone had told you on day one, that’s a session.
Salesforce is also actively working to bring in diverse voices across roles, backgrounds, and industries. The strongest conference lineups come from a wide range of perspectives, and yours is part of that.
The worst case: your proposal doesn’t get selected this time, and Salesforce keeps it on file. The best case: you’re on stage at Dreamforce 2026.
Your Pre-Submission Checklist
Before you submit, run through this quickly:
- [✓] You’ve identified a clear, specific use case or story
- [✓] You’ve chosen the session format that fits your content
- [✓] Your title names the product, the outcome, or both — no filler
- [✓] Your abstract describes the problem, the approach, and the result
- [✓] You’ve checked the Dreamforce 2026 FAQ page for submission guidance
- [✓] You’re submitting before May 27, 2026, at 5:00 PM PT
Final Thought
The Dreamforce 2026 CFP is open to anyone in the Salesforce community with a real story and something useful to share. You don’t need a flawless implementation or a Fortune 500 logo behind you. You need a specific experience, an honest account of it, and something your audience can actually use.
The deadline is May 27. Start drafting.
Frequently Asked Questions (FAQ)
Dreamforce 2026 takes place September 15–17, 2026, in San Francisco and on Salesforce+.
The primary venue is the Moscone Center in San Francisco, California. However, the event extends well beyond a single building the entire downtown area transforms into a Salesforce ecosystem hub.
Yes. Dreamforce ticket options range from a free Salesforce+ streaming pass for virtual attendance to around $2,199 for full in-person access.
Registration is open now at salesforce.com/dreamforce/register. The launch price starts at $999, which is the lowest tier Salesforce offers — and at previous Dreamforces, this tier sold out well before summer.
The submission deadline is Wednesday, May 27, 2026, at 5:00 PM PT.
Any Salesforce customer, partner, admin, developer, architect, or business leader with relevant experience to share.
Agentforce, Slack, Data 360, and Customer 360, particularly stories about humans and agents working together, real implementations, and measurable business outcomes.
No. First-time speakers and early-stage implementations are explicitly welcomed.
Proposal notifications are sent by the end of June 2026.
Salesforce keeps all submissions on file and may consider them for future events.
Priya Rastogi
Priya is a Salesforce Admin who believes in the power of continuous learning and collaboration. She’s passionate about exploring how Salesforce can simplify work, boost productivity, and create better user experiences. When she’s not experimenting with new features or automating processes, Priya enjoys connecting with fellow Trailblazers and sharing insights to help others grow in their Salesforce journey.
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