Are you ready to become a Salesforce Marketing Cloud Admin? We’re thrilled to offer a free questions series that covers all the essential topics for the Salesforce Marketing Cloud Admin Certification!
The Marketing Cloud Admin certification is a great way to show your skills in managing powerful marketing tools within Salesforce, from email campaigns to audience management. Our free question series will help you prepare by focusing on the most important topics, including data management, automation, and campaign analytics.
This is your chance to dive deep into the free questions series, sharpen your knowledge, and feel confident before taking the certification exam. Whether you’re just starting or enhancing your skills, this free resource is perfect.
Don’t miss out on this opportunity Start today and get ready to boost your Salesforce knowledge with this awesome opportunity!
Before starting reading this free questions series, must visit HERE for Part 1
Question: 1
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A. Preference Center link and physical mailing address
B. Business name and a link to the business website
C. Business name and physical mailing address
D. Preference Center link and a link to the business website
Answer: A
Question: 2
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use?
A. Tokenized Sending
B. Field Level Encryption
C. Lookup reference to Contact Object
D. Master-detail relationship to Contacts
Answer: A
Question: 3
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Whitelisting
B. Field Level Encryption
C. Advanced Audit Trail
D. Single Sign on Authentication
Answer: A
Question: 4
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers
A. Frustration of users upon timeouts
B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users
E. Typical length of time users spend in Marketing Cloud
Answer: B,C,D
Question: 5
NTO wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account?
A. Journey Templates
B. Deployment Manager
C. Journey Extracts
D. Copy activities
Answer: B
Question: 6
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: – Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
A. Apply the Marketing Cloud for AppExchange User option as well
B. Reset al passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to the user
Answer: D
Question: 7
orthern Trail Outfitters wants to segment audiences based on Sales Cloud data. Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
A. Setup >Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Contact Builder > Data Sources D. Setup > Apps > Salesforce Integration
Answer: C
Question: 8
Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers
A. Goal target statistics are stored in a data extension.
B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.
Answer: B,C,D
Question: 9
An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?
A. Data Extension
B. Publication List
C. Group
D. List
Answer: A
Question: 10
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A. Edit permissions and Grant permissions to Send
B. Edit permissions and deselect Deny for Email Sending
C. Add the Role Marketing Cloud Channel Manager
D. Remove the Marketing Cloud Viewer Role
Answer: A
Question: 11
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?
A. AMPscript for Marketing Cloud
B. Web Analytics Connector
C. Google Analytics 360
D. Marketing Cloud Connect
Answer: B
Question: 12
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO’s brands?
A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C. Multiple brand logos must be accommodated in an email header
D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Question: 13
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?
A. Contact Builder > Synchronized Data Extensions
B. Automation Studio > File Transfers
C. Contact Builder > Data Sources
D. Email Studio > Synchronized Data Extensions
Answer: C
Question: 14
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile Analytics
D. Web Analytics Connector
Answer: D
Question: 15
Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover?
Choose 2 answers
A. Enabling Mobile Connect
B. Managing the Enhanced SFTP
C. Configuring Journey Builder
D. Setting up the Data Structure
Answer: D
Question: 16
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file. What would the decrypted data be after the File Transfer Activity completes?
A. Selected SFTP folder
B. Original SFTP folder
C. Target Data Extension
D. Safehouse
Answer: A
Question: 17
Northern Trail Outfitters’ employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an “Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email addresses
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
Answer: D
Question: 18
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave
How should NTO create a new user to fill in?
A. Delete the campaign manager’s user and create a new user
B. Disable the campaign manager’s user and create a new user
C. Transfer the campaign manager’s permissions to a new user
D. Deactivate the campaign manager’s license and assign it to the new user
Answer: B
Question: 19
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing?
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards
Answer: A
Question: 20
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
A. Bitly URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D. Google URL shortner
Answer: A, C
Must Visit Links:-
- Salesforce Marketing Cloud Administrator Questions and Answers | Updated Part-1
- Best Salesforce Job Roles for Freshers in 2024: A Complete Guide
- How to Ensure Privacy and Data Security in Salesforce?
- AI for all: Salesforce Offering Free AI Training & Certifications
Resources
- [Salesforce Trailhead] (https://trailhead.salesforce.com/)
- [Salesforce Developer] (https://developer.salesforce.com/)
- [Salesforce Success Community] (https://success.salesforce.com/)
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