Salesforce Vs HubSpot Choosing the best CRM platform in the market should be challenging for you. Well, today we’ll take a close look at both CRM Salesforce and HubSpot. Both are powerful CRM solutions, but they have their characteristic and strengths, we’ll guide you in understanding between Salesforce and HubSpot CRMs, so you can decide which one you choose.
UNDERSTANDING THE CRM:
What is CRM?
Let’s get deeper into CRM to draw a more detailed comparison between Salesforce and HubSpot. In terms of businesses, a CRM or Customer Relationship Management system is a program used to operate customer relationships and prospects. It is a central repository of all customers’ data; it can track information related to customers; communicate progress, and automate your sales and marketing processes.
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What is Salesforce?
Starting with the Salesforce ecosystem, it is necessary to realize that this is more than just CRM software. A wider cloud-based platform for CRM enables firms to manage different applications, services, and tools they use on the cloud as well as:
Key Features of Salesforce:
- Sales Cloud: An app for managing the sales cycle, from leads to opportunities and finally converted deals.
- Service Cloud: For customer service and support
- Marketing Cloud: It is designed to improve marketing campaigns and customer journeys.
- Commerce Cloud: Including an online e-commerce site.
- Community Cloud: This is used to build an online community for customers, partners, and employees.
- Analytics Cloud: It is a powerful data analysis mode.
- AppExchange: A marketplace for Salesforce-compatible third-party apps.
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What is HubSpot?
HubSpot is also a popular CRM in the market, because of its interface which is easy to use and understand. This software provides a wide range of marketing, sales, and customer service tools that can be utilized in one place. Most small and medium enterprises tend to like HubSpot the most.
Key features of HubSpot:
- Marketing Hub: Manage email campaigns, social media, etc.
- Sales Hub: Sales activities and customer interactions tracker.
- Service Hub: Helps onboard customers, get customer support, and manage service tickets.
- CMS Hub: Build and update your website.
Free Tool: HubSpot provides numerous tools to enable you to begin working at no cost.
HubSpot is a well-known CRM, popular because of its ease of use. There are many tools available in one place. Small to medium-sized businesses in particular like to use HubSpot
| Feature | HubSpot | Salesforce |
|---|---|---|
| Ease of Use | Easy to understand, user friendly | Excellent but could be complex for newbies. |
| Customization | Confined customization options | Great experience, highly customized for business models |
| Pricing | It includes a free trial, a range of pricing | Various plans, more expensive |
| Marketing Tools | It includes a free trial, a range of pricing | Various plans, more expensive |
| Sales Tools | Manage email campaigns, social media, etc. | Marketing clouds with advanced marketing campaigns. |
| Customer Service Tools | Service Hub for customer support | Service Hub for extensive customer support |
| Website Management | Build and update websites | Limited built-in website features. |
| App Marketplace | Smaller marketplace and normal integrations | AppExchange with thousands of integrations. |
| Customer Support | Good Customer Support with live chat, knowledge base | Excellent Customer Support with, training and community. |
| Best For | Small sized Businesses | Large sized Businesses |
Salesforce vs HubSpot Which CRM is Right for You?
Choosing Salesforce
Salesforce is ideal for you if:
- You own a large-sized business.
- Your budget allows for a better solution though it might be more expensive than expected.
- Having such things as AppExchange with lots of applications in stock.
- You require advanced features and tools in your search.
Choosing HubSpot
HubSpot is ideal for you if:
- You own a small-sized business.
- You require a user-friendly CRM that is not complicated.
- You want a free tool that is cost-effective.
- You want a wide range of tools in one place.
Conclusion:
Both HubSpot and Salesforce are considered the best options for CRM but for different target groups. HubSpot is best for businesses that require a user-friendly and easy-to-use interface, On the other hand, larger companies needing a highly customizable CRM with lots of power will most definitely benefit from Salesforce. You will get the clarity of both the CRMs i.e., what HubSpot is and what the difference is between HubSpot and Salesforce, and help you to choose the best CRM for you. Happy CRM exploring!
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