Mark Jacobes

The world of data is changing fast. We’re moving beyond static dashboards and complex query languages into an exciting new era. It’s a time where your data doesn’t just sit there, waiting for you to ask the right question; it steps up, offers answers, flags problems, and even suggests solutions.Welcome to the era of Agentic Analytics.This isn’t just an upgrade; it’s a complete transformation. Powered by advanced AI agents working seamlessly with human intelligence, Agentic Analytics is designed to accelerate the entire journey from raw data to real-world business actions. For the first time, your analytics platform acts less like…

Dreamforce 2025 is just a few days away, the excitement is buzzing across the Salesforce community, and developers everywhere are gearing up for one of the biggest technology gatherings of the year. This isn’t just another conference – it’s the place where innovation meets community, and professionals will see the future of Salesforce.This year’s sessions are designed to spark ideas, sharpen skills, and prepare you for what’s next. If you’re a builder, coder, or architect, Dreamforce 2025 must-attend sessions for Salesforce developers will help you supercharge your career and make the most of your Dreamforce experience. Top Sessions to Bookmark…

Salesforce Data Cloud has quickly become one of the most talked-about innovations in the Salesforce ecosystem. By turning customer data into real-time, actionable insights, Data Cloud enables organizations to unify profiles, deliver personalized experiences, and activate data across Salesforce and beyond.But here’s the catch: while the potential is huge, many organizations struggle during their Data Cloud deployments. The result? Delays, inconsistent data quality, and underwhelming ROI.To help you navigate this journey, let’s break down five common mistakes to avoid in Salesforce Data Cloud deployments—and how you can set your organization up for long-term success. Table of Contents Check Your Data…

Every year, Dreamforce brings together one of the brightest minds in technology, business, and culture—and 2025 is shaping up to be one of the most exciting editions yet. The lineup of Dreamforce 2025 speakers includes influential CEOs, AI pioneers, thought leaders, and even Hollywood names who promise to inspire and challenge about the future of work, technology, and society.With Salesforce setting the stage for innovation, this year’s speaker roster reflects the event’s ongoing focus on artificial intelligence, customer success, and global impact. Let’s take a closer look at the headline names who will be shaping the conversations at Dreamforce 2025.…

Automation is no longer a luxury—it’s a necessity for Salesforce professionals managing fast-moving business processes. Repetitive tasks like updating records, sending reminders, or checking overdue cases can consume valuable hours and increase the risk of errors. That’s where Salesforce Flow Automation steps in.Salesforce Flows empowers admins, developers, and business users to design powerful, no-code automations that streamline operations, boost productivity, and ensure accuracy across the organization. From simple reminders to complex multi-step workflows, Salesforce Flow enables you to focus on strategic work while the system handles repetitive tasks in the background.What is Salesforce Flow?Salesforce Flow is a low-code automation tool that lets…

In today’s digital-first world, data has become the backbone of every successful customer experience. Salesforce Data Cloud, formerly known as Customer Data Platform (CDP), is at the center of this transformation. It unifies data from multiple systems, builds a real-time customer profile, and activates insights across Salesforce applications. For Salesforce professionals, understanding practical Salesforce Data Cloud Use Cases is essential to unlocking the full potential of this platform.Below, we’ll explore the top 7 use cases where Data Cloud is making the biggest impact across industries. Table of Contents Building a Real-Time Customer 360One of the most powerful Salesforce Data Cloud…

In the Salesforce ecosystem, data is more than just records—it’s the foundation of decision-making, customer engagement, and business growth. Yet, many organizations underestimate the importance of maintaining clean, consistent, and reliable data. Without proper controls, Salesforce orgs can quickly become cluttered with duplicates, outdated information, and incomplete records, making it difficult for teams to extract meaningful insights.This guide explores the Salesforce Data Quality Best Practices every professional should adopt to ensure their CRM data remains accurate and trustworthy. Why Salesforce Data Quality MattersHigh-quality data is the backbone of every Salesforce implementation. When records are accurate, complete, and consistent, teams can…

Salesforce has grown into the world’s leading CRM platform, and the role of the Salesforce Developer has become one of the most in-demand careers in tech. Organizations need developers who can customize Salesforce, build scalable apps, and integrate systems to deliver business value. But to succeed in this role, it takes more than just coding knowledge—you need a blend of technical expertise, problem-solving ability, and continuous learning. In this article, we’ll explore the top Salesforce developer skills that every aspiring and experienced developer should master to stay competitive and future-ready. Proficiency in Apex ProgrammingAt the heart of Salesforce development lies…

Stepping into the role of a Salesforce Business Analyst is both exciting and challenging. Business Analysts (BAs) serve as the bridge between business stakeholders and technical teams, translating needs into actionable Salesforce solutions. While the role is rewarding, many new BAs—and even those with some experience—fall into common traps that can derail projects, cause miscommunication, and slow down delivery.In this article, we’ll explore five common mistakes Salesforce Business Analysts make and share practical ways to avoid them. Whether you’re just starting or refining your approach, these lessons can help you grow into a trusted, high-performing BA. Table of Contents Diving…

Salesforce interviews are more competitive than ever. As the platform continues to evolve with new releases, AI-powered features, and industry-specific solutions, employers are looking for professionals who not only understand Salesforce but can also adapt quickly to its changes. Whether you are an Admin, Developer, Consultant, or Architect, knowing how to approach your interview strategically can set you apart.This guide covers practical Salesforce interview tips to help you prepare, present confidently, and stand out in 2025’s competitive job market. Before the Interview: Preparation is Your EdgeIn Salesforce interviews, preparation is where confidence is built. Your goal is to walk into…