Mark Jacobes
Mark Jacobes
Mark Jacobes is a seasoned Salesforce expert, passionate about empowering businesses through innovative CRM solutions. With over 6 years of experience in the Salesforce ecosystem, Mark specializes in Salesforce development, integrations, and digital transformation strategies.
As the creator of SalesforceTrail.com, Mark has built a reputation for delivering insightful content that keeps readers ahead of the curve in Salesforce trends, tools, and best practices. His expertise spans various Salesforce platforms, including Sales Cloud, Service Cloud, and Health Cloud, and he stays actively engaged with the Salesforce Trailblazer Community.
Author Salesforcetrail
The rise of Artificial Intelligence (AI) is transforming industries worldwide, and the Salesforce ecosystem is no exception. For Salesforce professionals, this shift presents both opportunities and challenges. AI is reshaping job roles, automating repetitive tasks, and demanding new skill sets.In this article, we’ll explore how AI is impacting Salesforce careers, what new roles are emerging, and which skills Salesforce Professionals need to stay ahead.How AI is Transforming the Salesforce EcosystemSalesforce has always been at the forefront of innovation with tools like Agentforce, Einstein, AI Cloud, Predictive analytics, and more. Today, AI is embedded into everything from sales forecasting to service automation…
In today’s digital world, working for long hours on bright screens can be exhausting. If you’re a Salesforce user looking for a more comfortable viewing experience, switching to dark mode might be just what you need. In this guide, we’ll show you how to turn Salesforce into Dark Mode in easy steps, with clear, user-friendly instructions that are perfect for admins, developers, and everyday users alike.Why Use Dark Mode in Salesforce?Before diving into the how-to, let’s talk about the why. Dark mode is more than just a trend; it can enhance your user experience in multiple ways:Reduces eye strain during…
The role of a Salesforce Administrator has become more crucial than ever. With businesses globally relying on Salesforce to manage customer relationships and streamline operations, companies are looking for admins with a robust skill set. Whether you’re starting or aiming to level up your career, mastering the right Salesforce Administrator skills can truly set you apart.In this article, we’ll walk you through the most in-demand skills employers are looking for and how you can sharpen them to stay competitive. Deep Understanding of Salesforce Platform FundamentalsToday’s Salesforce Admins must go beyond basic configuration. This means understanding how Salesforce works across its…
If you’re preparing for Salesforce Certifications or are already on your journey as a certified professional, there’s big news you need to know. Starting July 21, 2025, Salesforce is rolling out a major update to how you manage, schedule, and maintain your certifications. This transformation isn’t just for looks—it’s a complete reimagining of the certification experience, designed to make it easier and more intuitive for everyone.In this article, we’ll walk you through everything you need to know about the new Salesforce Certification experience, what it means for your career, and how to make the most of it. Source: Salesforce Introducing…
In today’s evolving Salesforce ecosystem, one major trend is reshaping the job market: the rise of specialized Salesforce roles. No longer is it enough to be a generalist with basic CRM knowledge. As Salesforce continues to expand across industries with platforms like Data Cloud, Marketing Cloud, Commerce Cloud, Salesforce AI + Einstein Expert, and more, businesses are demanding experts with deep, targeted skills.If you’re a Salesforce professional or aspiring to become one, understanding this shift can help you position yourself strategically for the future. Let’s dive into what’s driving this trend and how you can stay ahead. Why Are Salesforce…
The Salesforce ecosystem is a vibrant and ever-expanding universe. With numerous clouds, features, and specializations, it can feel overwhelming to navigate your learning journey. While a general understanding of the platform is crucial, truly excelling and becoming a sought-after Salesforce professional often requires deep expertise in specific areas.This blog post will guide you through the process of building a personalized learning path focused on different Salesforce Clouds and Specializations, enabling you to achieve your career goals and become a valuable asset to any Salesforce team. Why Specialize? The Power of Focused LearningBefore we dive into building your path, let’s understand…
Salesforce has announced Tableau Next, the latest innovation in business intelligence, built to solve the rising complexity in enterprise data and analytics. With the introduction of Agentic Analytics, Tableau Next shifts from traditional dashboards to an AI-powered experience that transforms how users explore, understand, and act on data.This launch marks a significant evolution for Tableau, empowering every user regardless of technical skill to make faster, smarter decisions with confidence.What Is Tableau Next?Tableau Next is the next-generation analytics platform from Salesforce, designed to transform how businesses interact with their data. It integrates AI-powered Agentic Analytics, enabling real-time, actionable insights directly within…
In today’s fast-paced digital landscape, delivering Salesforce changes quickly and securely is more important than ever. As businesses evolve, the need for streamlined, error-free deployments has made DevOps an essential part of Salesforce development. By adopting proven practices, teams can accelerate releases, minimize risks, and improve collaboration. This guide explores key Salesforce DevOps Best Practices to help your organization achieve faster, safer, and more scalable deployments. What Is Salesforce DevOps?Salesforce DevOps is the practice of integrating development and operations processes to streamline the planning, building, testing, and deployment of changes within Salesforce environments. It brings together tools, automation, and team…
Managing Salesforce Permissions is one of the most crucial skills every admin, consultant, or developer needs to master. It ensures that the right people have access to the right data. But with Profiles, Roles, and Permission Sets all working together, it can get confusing quickly. In this blog, we’ll break down these key access tools clearly and simply. Whether you’re new to Salesforce or looking to fine-tune your setup, this guide will help you understand how to manage user access effectively and securely within your Salesforce org. Understanding the Foundation: ProfilesThink of Profiles as the foundational blueprint for user access…
Preparing for a Salesforce interview can feel a bit scary especially if it’s your first time. You might wonder what questions they’ll ask, how much you need to know, or if you’re even ready. The good news? You don’t need to know everything you just need the right plan, real practice, and some smart tips.In this blog, I’ll guide you through everything you need to crack the Salesforce interview from real questions to expert advice. Whether you’re starting, changing careers, or already working in Salesforce, this guide will help you feel confident and prepared.You’ll learn:What to expect during the interview…