Mark Jacobes

In the world of no-code automation, Salesforce Flows stand out as one of the most powerful tools for Salesforce admins, consultants, and developers. Whether you’re building a simple approval process or designing a multi-step automation involving multiple objects, Flows allow you to streamline operations with zero code and full control.In this blog post, we’ll break down everything you need to know about Salesforce Flows, including types, key elements, step-by-step creation, common pitfalls, and expert tips to ensure your automation efforts are efficient, scalable, and future-proof. What Are Salesforce Flows?Salesforce Flows are automation tools that let you build business processes using…

Are you ready to take your Salesforce skills to the next level, but don’t know where to start? Whether you’re a beginner or already working within the Salesforce ecosystem, the Trailblazer Bootcamp is your opportunity to learn, grow, and get certified—fast.This structured, expert-led training program will help you master essential Salesforce skills and build momentum toward your career goals. In this article, we’ll walk you through everything you need to know about Trailblazer Bootcamp—from what it is, what you can expect, and how to prepare. What Is Trailblazer Bootcamp?The Trailblazer Bootcamp is an immersive, instructor-led training experience designed to help…

As artificial intelligence (AI) continues to reshape the digital landscape, the Salesforce Admin Role is evolving fast. What was once a job focused primarily on user management, reports, and basic automation is now transforming into a strategic position that blends traditional Salesforce expertise with AI-powered tools like Einstein, Flow, and Prompt Builder.If you’re looking to stay ahead in your Salesforce career, now is the time to prepare for this AI-enhanced future. Whether you’re a seasoned admin or just starting, this guide will walk you through the skills, mindset, and tools needed to succeed in the AI-powered Salesforce ecosystem. Why the…

Dreamforce is back and it’s bigger, bolder, and more AI-powered than ever before. If you’re part of the Salesforce ecosystem, mark your calendar for Dreamforce 2025, which will start from October 14–16 this year, in San Francisco, and virtually on Salesforce+, and registration is officially open! Whether you’re a seasoned Trailblazer or a curious first-timer, this event is your golden opportunity to learn, connect, and experience the future of AI-powered CRM innovation.In this article, we’ll walk you through everything you need to know about Dreamforce 2025 Registration, pricing, sessions, bootcamps, and how to make the most out of the biggest…

In today’s data-driven world, businesses constantly search for smarter ways to unify, analyze, and act on customer data. That’s where Salesforce Data Cloud steps in — a powerful real-time platform designed to connect every piece of customer data and turn it into actionable insights. But before jumping in, is it the right investment for your organization now? Let’s break it down.As a Salesforce author with deep insights into Salesforce ecosystem trends, from salaries to certifications to platform shifts, I’ve watched how the Data Cloud is transforming the future of CRM and data strategies. In this article, I’ll walk you through…

Every year, Dreamforce sets the global benchmark for innovation, collaboration, and learning in the Salesforce ecosystem. But Dreamforce 2025 isn’t just another event—it’s the world’s largest and most trusted AI conference, coming October 14–16 in San Francisco and online via Salesforce+. For Salesforce professionals, Admins, Developers, Architects, Consultants—this is the ultimate stage to showcase expertise, tell stories, and inspire a worldwide audience.The Call for Participation is officially open. And if you’ve ever considered stepping into the spotlight, now’s your moment. This blog dives into what you need to know, why it matters, and how to create a compelling submission that…

As businesses continue to evolve in a digital-first world, the demand for Salesforce professionals is soaring, especially for those who can bridge the gap between technology and business needs. One role that stands out in 2025 is the Salesforce Business Analyst.In this blog, we’ll explore the Salesforce Business Analyst salary trends in 2025, key factors influencing pay, and what professionals can do to increase their earning potential. Whether you’re just starting or aiming to climb higher, this guide will help you navigate the current job landscape. Understanding the Role of a Salesforce Business AnalystA Salesforce Business Analyst is essential for…

The rise of Artificial Intelligence (AI) is transforming industries worldwide, and the Salesforce ecosystem is no exception. For Salesforce professionals, this shift presents both opportunities and challenges. AI is reshaping job roles, automating repetitive tasks, and demanding new skill sets.In this article, we’ll explore how AI is impacting Salesforce careers, what new roles are emerging, and which skills Salesforce Professionals need to stay ahead.How AI is Transforming the Salesforce EcosystemSalesforce has always been at the forefront of innovation with tools like Agentforce, Einstein, AI Cloud, Predictive analytics, and more. Today, AI is embedded into everything from sales forecasting to service automation…

In today’s digital world, working for long hours on bright screens can be exhausting. If you’re a Salesforce user looking for a more comfortable viewing experience, switching to dark mode might be just what you need. In this guide, we’ll show you how to turn Salesforce into Dark Mode in easy steps, with clear, user-friendly instructions that are perfect for admins, developers, and everyday users alike.Why Use Dark Mode in Salesforce?Before diving into the how-to, let’s talk about the why. Dark mode is more than just a trend; it can enhance your user experience in multiple ways:Reduces eye strain during…

The role of a Salesforce Administrator has become more crucial than ever. With businesses globally relying on Salesforce to manage customer relationships and streamline operations, companies are looking for admins with a robust skill set. Whether you’re starting or aiming to level up your career, mastering the right Salesforce Administrator skills can truly set you apart.In this article, we’ll walk you through the most in-demand skills employers are looking for and how you can sharpen them to stay competitive. Deep Understanding of Salesforce Platform FundamentalsToday’s Salesforce Admins must go beyond basic configuration. This means understanding how Salesforce works across its…