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To help you succeed, weâre offering a free question series designed to cover all the important topics, including account setup, data management, security, and automation. These practice questions will test your knowledge and prepare you for real exam scenarios.
The certification exam evaluates your ability to configure Marketing Cloud, troubleshoot issues, and manage marketing campaigns effectively. Our free practice series ensures you gain the confidence and expertise needed to pass with ease.
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Salesforce Marketing Cloud Admin Certification (Part-3)
Question: 1
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data? Choose 2 answers
A. Text
B. Decimal
C. Number
D. Boolean
Answer: A, B
Question: 2
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement
Answer: B
Question: 3
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters? Choose 3 answers
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name
Answer: A B C
Question: 4
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters
Answer: D
Question: 5
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year
Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Analytics Builder > Reports > Email Send Report
C. Email Studio > Email > Tracking > Sends
D. Studio > Email > Subscribers > All Subscribers
Answer: B
Question: 6
Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. From Address Management
C. Reply Mail Management
D. Sender Profiles
Answer: B
Question: 7
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
A. Add Marketing Cloud Security Administrator
B. Add Distributed Sending User
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer
Answer: D
Question: 8
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
– Customers contains information about subscribers including Email Address, First Name, Last name. – Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
A. Link the Customers data extension to the data model using Customer ID
B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D. Link the Customers data extension to the data model using Email Address
Answer: A C
Question: 9
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
A. Edit the entity Verification Settings
B. Enable IP Whitelisting
C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist
Answer: C D
Question: 10
What is Setup Assistant?
A. Support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit
Answer: B
Question: 11
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
A. Einstein STO
B. Engagement Split
C. Wait Until Date
D. Join
Answer: D
Question: 12
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.
D. Ensure all available data is included.
E. Ensure every data source has a sendable field.
Answer: A B C
Question: 13
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
D. Marketing Cloud Connect
Answer: A
Question: 14
Which three options determine when a contact could enter a journey? Choose 3 answers.
A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting
Answer: A D E
Question: 15
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
A. Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey
Builder.
B. Create a user-initiated message to logged-in customers to send once the website is restored.
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: B
Question: 16
What storage model should be used if a subscriber has more than one value for an attribute?
A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists
Answer: B
Question: 17
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective? Choose 2 answers
A. Products purchased from a competitor.
B. Number of items per order.
C. Channel preference of customers.
D. Last purchase date
Answer: C D
Question: 18
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
A. AMPscript conditional against the Gender field
B. AMPscriptlookupRows functions
C. A/B Test content type
D. Dynamic Content Wizard
Answer: D
Question: 19
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications? Choose 2 answers
A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.
Answer: A D
Question: 20
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
– Customer data (email address, first name, last name…).
– Event registration (email address, event ID, event name, event type, venue ID…).
– Venue details (venue ID, venue name, venue address…).
– Payment details (email address, event ID, total paid…).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers.
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details
Answer: A C
Must Visit Links:
- Salesforce MVP Nominations 2025 and becoming an MVP Complete Guide
- Salesforce Developer Roadmap 2025: Your Complete Guide to Success
- 10 Proven Steps of Seamlessly Implementing Salesforce AgentForce
- Salesforce Agentforce in Action: Top Use Cases and Benefits for Smarter Business
- Salesforce Introduces Agentforce 2.0 | Transforming Business Operations with AI
Resources
- [Salesforce Developer] (https://developer.salesforce.com/)
- [Salesforce Success Community] (https://success.salesforce.com/)
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Mark Jacobes is a seasoned Salesforce expert, passionate about empowering businesses through innovative CRM solutions. With over 6 years of experience in the Salesforce ecosystem, Mark specializes in Salesforce development, integrations, and digital transformation strategies.
As the creator of SalesforceTrail.com, Mark has built a reputation for delivering insightful content that keeps readers ahead of the curve in Salesforce trends, tools, and best practices. His expertise spans various Salesforce platforms, including Sales Cloud, Service Cloud, and Health Cloud, and he stays actively engaged with the Salesforce Trailblazer Community.
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