Are you aiming to become a Salesforce Marketing Cloud Consultant? Preparing for the Salesforce Marketing Cloud Consultant certification can feel like a big task, but we’re here to make it easier! As a Marketing Cloud Consultant, you’ll be able to create and manage marketing campaigns that make a real impact.
That’s why we’re offering a free question series to guide you through all the important topics you’ll need for the certification exam. Our free question series covers everything you need to know- This question series is great for anyone who wants to prepare for the salesforce marketing cloud consultant certification, whether you’re just starting out or already have some experience with marketing. By practicing with these questions, you’ll build the skills to pass the exam and take your marketing expertise to the next level.
Salesforce Marketing Cloud Consultant Certification Exam Practice Questions with Answers
Question: 1
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?
A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data
Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
Answer: D
Question: 2
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then
SMS Password Reset activity
C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Answer: D
Question: 3
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. Import File > Data Extract > File Transfer > Import File
B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
C. Import File > Query > Data Extract > File Transfer > Import File
D. File Transfer > Import File > Data Extract > File Transfer > Import File
Answer: B
Question: 4
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?
A. Use Data Designer in Contact Builder to relate the two data extensions.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Configure activities within Automation Studio to update the purchase data.
Answer: A, B
Question: 5
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?
A. Keyword opt in and SMS Messaging
B. Smart Capture and Triggered email messaging
C. CloudPages opt in to Event Journey
D. Existing Email Event Notification Subscription
Answer: A
Question: 6
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? Choose 2 answers
A. Suppression List
B. Publication List
C. Auto-Suppression List
D. Domain Exclusion
Answer: A, B
Question: 7
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend’
A. Create an auto-suppression list populated with subscriber keys.
B. Populate a list using a query to exclude the subscriber key.
C. Create an exclusion list with the known email addresses.
D. Create an auto-suppression list populated with the known email addresses.
Answer: D
Question: 8
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?
A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
B. Custom profile and subscription centers will not be required.
C. Once an account is upgraded to Multi-Org, it cannot be turned off.
D. Existing accounts cannot be upgraded to Multi-Org.
Answer: C
Question: 9
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?
A. Run a SQL Query at 12:30 a.m. to create a suppression list.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Create a Journey Goal to exit subscribers from the Journey.
D. Create and enable a BLOCKOUT window In MobileConnect.
Answer: D
Question: 10
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
A. Build out an internal business governance and process to support this.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.
Answer: B
Question: 11
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
A. Exclusion Script
B. Auto-suppression List
C. Suppression List D. Exclusion List
Answer: B
Question: 12
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
A. Recent Email Send Report
B. Data Views
C. Send Log
D. Tracking Extract
Answer: C
Question: 13
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?
A. Use Automation Studio with a random split activity.
B. Create a random data extension within Email Studio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.
Answer: B
Question: 14
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner
Answer: B
Question: 15
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
C. Filename is automatically passed to Import Activity with File Drop Automations
D. Check the ‘Use filename from Automation’ checkbox
Answer: B
Question: 16
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today’s email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
A. The previous send’s user needed to have edit permissions in Salesforce,
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.
Answer: C
Question: 17
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today’s email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
A. The previous send’s user needed to have edit permissions in Salesforce,
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.
Answer: C
Question: 18
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?
A. Create and execute a SQL Query against the _Click data view.
B. Create and execute a Tracking Extract.
C. Create and execute a Subscriber Engagement report.
D. Create and execute a Data Filter on the_Click data view.
Answer: A
Question: 19
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
A. User device data is unavailable in Contact Builder for up to 48 hours.
B. All mobile app users will create additional Contacts in Marketing Cloud.
C. Existing users will create additional Contacts in Marketing Cloud.
D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
Question: 20
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: A
Must Visit Links:
- Top 5 Reasons to Build an AI Agent for your Business
- How does Salesforce Data Cloud work? | From Data Collection to Real-Time Insights
- Want to Become a Salesforce Architect? | A Complete Guide to Success
Resources
- [Salesforce Developer] (https://developer.salesforce.com/)
- [Salesforce Success Community] (https://success.salesforce.com/)
For more insights, trends, and news related to Salesforce, stay tuned with Salesforce Trail
