Mark Jacobes

At Salesforce Trail, we believe that the best insights come from those who use the platform daily—our developer community.So, we recently asked our community members a simple yet important question: “Which Salesforce tools do you rely on every single day?”Our community of developers highlighted the tools that make their daily Salesforce work faster and smarter. From speeding up metadata access to building Lightning components faster, these tools have become essential in their day-to-day development workflow.So in this post, we’re bringing you the Top 5 Salesforce Tools Developers Use Every Day, based entirely on feedback from our engaged community. Whether you’re…

Salesforce announced a major evolution of its leading marketing solution with the announcement of Salesforce Marketing Cloud Next. This exciting evolution brings a fresh approach to marketing automation, powered by advanced AI and real-time data integration. If you’re finding ways to understand what this means for your business, you’re at the right place. Let’s break down what makes Salesforce Marketing Cloud Next a game-changer and how you can leverage it to stay ahead of the competition. What Is Salesforce Marketing Cloud Next?Salesforce Marketing Cloud Next is the next generation of Salesforce’s trusted marketing platform. It introduces a new era of…

In today’s rapidly changing Salesforce ecosystem, staying ahead means more than knowing the basics. It’s about mastering the right skills that make you stand out and bring real value to your organization. Whether you’re an experienced professional or just starting your journey, understanding the most in-demand Salesforce skills is essential for staying relevant and competitive. Let’s dive into the four key skill areas that can supercharge your Salesforce career and how you can start building them today. AI and Data SkillsThe world of Salesforce is changing very fast, and Mastering AI and data skills is crucial. As AI becomes more…

Salesforce AI Agents are transforming the way businesses engage with customers, streamline workflows, drive growth, and more. These intelligent assistants, powered by Salesforce’s robust AI framework, can automate repetitive tasks, handle customer inquiries, and even provide personalized recommendations. But to unlock their full potential, businesses must train and customize them effectively. Let’s explore how to get started. What are Salesforce AI Agents?Salesforce AI Agents are advanced digital assistants built on the Salesforce Einstein platform. They leverage natural language processing, machine learning, and real-time CRM data to automate tasks, personalize customer interactions, and boost efficiency across Salesforce applications. Fully integrated, customizable,…

Salesforce has transformed how businesses manage customer data with integrations and AI capabilities. However, as the digital landscape evolves, ensuring the security of your Salesforce environment has become more critical. Let’s dive into some Salesforce security best practices to help you safeguard your organization’s data, especially as we embrace the AI era. Why Salesforce Security Matters in the AI EraArtificial Intelligence (AI) is transforming the way businesses use Salesforce, from automating workflows to delivering personalized customer experiences. But while AI can drive incredible efficiencies and insights, it also introduces new challenges of protecting your most valuable asset: your data.Here’s why…

If you spend your day inside Salesforce, you know that every click, search, and navigation counts. That’s why using Salesforce Chrome Extensions is a smart way to boost your productivity, simplify tasks, and stay focused on what matters—delivering value to your org and your users.Whether you’re troubleshooting, building automations, or updating records, these hand-picked Chrome extensions will make your work faster, easier, and more efficient. Here are the Top 10 Salesforce extensions every Salesforce professional should use. Each Extension has been handpicked based on usability, popularity, and the value it brings to day-to-day Salesforce tasks. Salesforce InspectorSalesforce Inspector allows you to…

Salesforce has officially signed a definitive agreement to acquire Informatica for approximately $8 billion. This sign reflects Salesforce’s strategic vision of building a unified, intelligent platform powered by clean, governed, and actionable data.But what does this acquisition mean for Salesforce users and the broader tech ecosystem? Let’s break it down in simple terms. Why Salesforce Acquires Informatica?Salesforce has been pushing the boundaries of enterprise AI with products like Einstein, Data Cloud, Tableau, MuleSoft, Customer 360, and the newly introduced Agentforce, which supports autonomous AI agents. And to deliver truly impactful AI-driven outcomes, data must be accurate, unified, and trustworthy.That’s where…

In the world of no-code automation, Salesforce Flows stand out as one of the most powerful tools for Salesforce admins, consultants, and developers. Whether you’re building a simple approval process or designing a multi-step automation involving multiple objects, Flows allow you to streamline operations with zero code and full control.In this blog post, we’ll break down everything you need to know about Salesforce Flows, including types, key elements, step-by-step creation, common pitfalls, and expert tips to ensure your automation efforts are efficient, scalable, and future-proof. What Are Salesforce Flows?Salesforce Flows are automation tools that let you build business processes using…

As artificial intelligence (AI) continues to reshape the digital landscape, the Salesforce Admin Role is evolving fast. What was once a job focused primarily on user management, reports, and basic automation is now transforming into a strategic position that blends traditional Salesforce expertise with AI-powered tools like Einstein, Flow, and Prompt Builder.If you’re looking to stay ahead in your Salesforce career, now is the time to prepare for this AI-enhanced future. Whether you’re a seasoned admin or just starting, this guide will walk you through the skills, mindset, and tools needed to succeed in the AI-powered Salesforce ecosystem. Why the…

Dreamforce is back and it’s bigger, bolder, and more AI-powered than ever before. If you’re part of the Salesforce ecosystem, mark your calendar for Dreamforce 2025, which will start from October 14–16 this year, in San Francisco, and virtually on Salesforce+, and registration is officially open! Whether you’re a seasoned Trailblazer or a curious first-timer, this event is your golden opportunity to learn, connect, and experience the future of AI-powered CRM innovation.In this article, we’ll walk you through everything you need to know about Dreamforce 2025 Registration, pricing, sessions, bootcamps, and how to make the most out of the biggest…