Every Salesforce org has a good admin. Someone who can build a Flow, fix a broken permission set, and keep…

A few weeks ago, I sat down to update my LinkedIn profile but got stuck on the very first line.…

When Salesforce teams talk about technical debt, the conversation usually goes straight to Apex, Flows, integrations, custom objects, hardcoded values,…

You’ve passed the Admin exam, or you’re very close to it. You can create fields, set up flows, and write…

External integrations show up in almost every Salesforce project. Prompt Builder is no different: the UI is great for Lead…

If your feed seemed to be dominated by talk of Agentforce this year, it wasn’t just your imagination. There has…

Go-live day usually feels great. The team gathers, someone posts a celebratory message in Slack, the consultants shake hands and…

You open your laptop, and there are fifteen “quick” requests waiting in your inbox and DMs. Three of them have…

If you have ever tried to sell ‘Marketing Cloud Next’ to a large multi-brand or multi-region enterprise, you likely encountered…

When I first started reading about Salesforce projects, I quietly nodded along every time someone said “the architect will handle…