Are you preparing to become a Salesforce Marketing Cloud Consultant? We’re thrilled to support you on this exciting journey with a free question series tailored just for the Salesforce Marketing Cloud Consultant Certification. This series covers all the key topics you’ll encounter on the exam, including journey building, data management, and audience segmentation. Designed to mirror real exam questions, our practice set gives you a powerful preview of what to expect on test day.
Whether you’re reviewing concepts or testing your readiness, this question series is here to help you every step of the way. By practicing with realistic, exam-focused questions, you’ll not only reinforce your knowledge but also boost your confidence and ability to solve complex scenarios. And best of all, it’s completely free!
Take advantage of this opportunity to refine your skills and prepare with ease. Start practicing today with our Salesforce Marketing Cloud Consultant question series, and feel empowered to earn your certification with confidence.
Salesforce Marketing Cloud Consultant Certification Exam Practice Questions with Answers
Question: 1
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers
A. Scheduled Automation
B. File Drop Automation
C. SQL Query
D. Decision Split
Answer: B, C
Question: 2
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
A. Verification Activity
B. Script Activity
C. Query Activity D. Stop Activity
Answer: A
Question: 3
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?
A. Create a new business unit for the new brand.
B. Request a second SAP for the existing business unit.
C. Request a Private Domain to be added to the existing business unit.
D. Implement a new SSL Certificate for the new brand.
Answer: C
Question: 4
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
A. API User checkbox is selected, no roles are assigned to user.
B. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
C. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
D. API User checkbox is deselected, all available roles are assigned to user.
Answer: B
Question: 5
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?
A. Import the identified subscribers into a list when creating the send.
B. Create an exclusion data extension populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.
Answer: C
Question: 6
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Scheduled Automation using a Send Activity
D. Single Send Journey
Answer: C
Question: 7
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.
Answer: B, C
Question: 8
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
A. Do they need to support UTF-8 characters in their SMS?
B. Do they need to support different From Names by country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support inbound messages in each country?
Answer: D
Question: 9
Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?
A. Population in Contact Builder
B. MobileConnect Demographics C. Data Designer Attribute Group
D. Profile Attributes.
Answer: B
Question: 10
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?
A. Use exclusion lists for the send – excluding those that already were sent the email
B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: B
Question: 11
A data team wants to automate that sync of subscribers’ Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
A. _Complaint
B. _Subscribers
C. _Unsubscribe
D. _BusinessUnitUnsubscribes
Answer: C, D
Question: 12
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
A. Number of brands/geographies which NTO operates
B. Number of Sales Cloud sandboxes
C. If testing/development business unit($) is required
D. If data/content needs to be segregated between brands/geographies
E. Number of Marketing Cloud users.
Answer: A, B, C
Question: 13
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like “take me off your list” or “opt out”.
How could this behavior be corrected’
A. Ensure the DNS Record Redirect is correctly configured
B. Ensure the two phrases are added to a filtered keyword list
C. Ensure the two phrases are added the “Filtered Keywords” data extension
D. Ensure “Common Misspellings” Is selected as one of the Reply Filters
Answer: D
Question: 14
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
A. Decision Split Activity using only Contact Data
B. Decision Split Activity using only Journey Data
C. Einstein Split Activity
D. Decision Split Activity using both Contact and Journey Data
Answer: D
Question: 15
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?
A. Report Studio
B. Web Analytics Connector
C. Interaction Studio
D. Datorama
Answer: D
Question: 16
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter
Answer: D
Question: 17
Northern Trail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
A. Configure Multi-Org settings to account for two production instances in Setup.
B. Rename and delete sandbox synchronized data extensions before connecting.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Update query activities that reference the synchronized data extensions.
Answer: D
Question: 18
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?
A. Select ‘Normalize Phone Number* in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select ‘US’ as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.
Answer: B
Question: 19
A B2B customer notices they have a large number of subscribers marked as ‘Held’. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to ‘Active’?
A. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.
B. Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.
C. Subscribers with a status of ‘Held’ should be re-enabled by contacting support.
D. Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.
Answer: A
Question: 20
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
A. Inject the subscriber into a Journey.
B. Use the Transactional Messaging API.
C. Execute a Triggered Emails Interaction.
D. Use a User-Initiated Emails Interaction.
Answer: B
Must Visit Links:
- How to Ensure Data Quality in Salesforce | Best Practices for High-Quality Data
- Top 5 Reasons to Build an AI Agent for Your Business
- How does Salesforce Data Cloud work? | From Data Collection to Real-Time Insights
Resources:
- [Salesforce Developer] (https://developer.salesforce.com/)
- [Salesforce Success Community] (https://success.salesforce.com/)
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