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Salesforce Marketing Cloud Consultant Certification CRT-550 Free Questions Series with Answers (Part 3)
Question: 1
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
A. Configuration Manager
B. Change Sets
C. Deployment Manager
D. Ant Migration Tool
Answer: C
Question: 2
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
A. Individual ID
B. Contact ID
C. CampaignMember ID
D. External ID
Answer: B
Question: 3
Northern Trail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
A. Use Einstein Segment Recommendations
B. Use an import activity to import a file from the SFTP
C. Use a query activity to populate the auto-suppression
D. Use the Import Wizard in Automation Studio
Answer: C
Question: 4
A customer’s web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A. Enable the package for all business units in the Marketing Cloud account.
B. Create a separate installed package for each individual web form.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Ensure the package scope includes Read and Write permissions for data extensions.
Answer: D
Question: 5
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
• The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
• A Customer Reference DE is updated daily and holds subscriber information.
• The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
• If the web analytics file is empty, NTO does not want the automation to finish running. Which order of activities should be used to fulfill this requirement?
A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one >
Query Activity for file two
B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry
C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: B
Question: 6
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
A. What the offer will be
B. When to send the email
C. Who the offer come from
D. How to determine engagement
Answer: A
Question: 7
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time. What solution should they use?
A. Automation Studio and Interaction Builder
B. Journey Builder
C. Automation Studio
D. Automation Studio and Journey Builder
Answer: D
Question: 8
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?
A. Check the Include Replies as Attachments” box in the RMM settings.
B. Use RMM dynamic content blocks to render the email reply body.
C. Query the RMM data view for the reply body and reference it from a data extension.
D. Use RMM personalization strings to render the email reply body.
Answer: D
Question: 9
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use Guide Template Language created for each field in the data extension.
Answer: B
Question: 10
A marketer want to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?
A. Node.JS
B. Apex
C. SSJS
D. GTL
Answer: A
Question: 11
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
A. Email Sends will fail if the Contact ID or Lead ID is not included.
B. Tracking Data will not be returned to the Sales Cloud email recipient.
C. The customer will be able to use Reports and Campaigns as audiences.
D. The customer will be unable to use synchronized data extensions.
Answer: A
Question: 12
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%
Answer: B
Question: 13
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?
A. Query Activity > API Event > Automation Studio Activities
B. Import Activity > Decision > Journey Activities
C. Query Activity > Data Extension Entry Source > Journey Activates
D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: C
Question: 14
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
A. Import Activity
B. Verification Activity
C. Data Extract Activity D. Filter Activity
Answer: B, D
Question: 15
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL. Which feature should be used to display the list of products for each subscriber in this email?
A. Lookup AMPscript function
B. LookupRows AMPscript function
C. Dynamic Content Block
D. Enhanced Dynamic Content Block
Answer: B
Question: 16
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to ‘shipped’ that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
A. Filter Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split
Answer: B, C
Question: 17
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
A. Send Logs
B. Data views
C. Tracking Extracts
D. Scheduled Reports
Answer: D
Question: 18
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C. A growing retailer that currently leverages Marketing Cloud’s MobileConnect and MobilePush.
D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Answer: A
Question: 19
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security. Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key
Management
C. Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP
Answer: B
Question: 20
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
A. The Shipment object is on the Account Related List.
B. There is a Master Detail Relationship from Contact to Shipment.
C. The Shipment object requires a Lookup to Lead or Contact.
D. An Apex Trigger is created on the Shipment object.
Answer: A, D
Question: 21
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?
A. _ListSubscribers
B. _Subscribers
C. _PublicationSubscriber
D. _EnterpriseAttribute
Answer: A
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Mark Jacobes is a seasoned Salesforce expert, passionate about empowering businesses through innovative CRM solutions. With over 6 years of experience in the Salesforce ecosystem, Mark specializes in Salesforce development, integrations, and digital transformation strategies.
As the creator of SalesforceTrail.com, Mark has built a reputation for delivering insightful content that keeps readers ahead of the curve in Salesforce trends, tools, and best practices. His expertise spans various Salesforce platforms, including Sales Cloud, Service Cloud, and Health Cloud, and he stays actively engaged with the Salesforce Trailblazer Community.
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